Your university marketing plan should evolve as today’s youth does. It should adapt to their interests and values, change according to their attention spans and preferred methods of communication, and align with the trends and tech that they find fascinating.
If that sounds too hard to accomplish, then we can help. We developed The Scholastic Network to reach today’s youth how, when and where it’s most effective. Let’s break it down:
- Where: In school, where we know they’ll be day in and day out. The Scholastic Network reaches more than 200,000 students across 96 schools in Texas. Your message is broadcast on every screen in every school at least 18 times per day.
- How: Using short, easily digestible messages, videos and images that catch their eye and hold their attention. The average Generation Z teen has an attention span of just 8 seconds. Our messages are quick and easy to absorb to match that. We even allow for videos and graphics that can make messaging even more engaging.
- When: Any time they’re roaming the halls and passing by our displays. We make sure your messages are seen anytime a student passes by, be it during school hours, at a sporting event or during an extracurricular activity.
- Who: The students who are most likely to join your college or university. Pick and choose which districts and schools you want to reach with your messages. Opt for ones in geographic areas with the most potential to attend your campus.
The Scholastic Network is also the perfect companion to on-campus recruitment events. Use our displays to entice students to visit your event, remind them of event details, or follow up after you event has finished.
Do you want to learn more about how The Scholastic Network can fit into your current university marketing plan? Contact us today.