Technical school recruitment requires different tactics and strategies compared to traditional post-secondary schools. Tech and trade schools serve a very niche audience. The key to successful recruiting for these institutions is two-pronged: 1) reaching that niche audience and 2) showing the unique education only a technical school can provide.
Are you looking to bring more students to your technical schools or trade programs? Try these effective student recruitment strategies:
- Host on-campus demonstrations. Forget traditional recruitment tables and Q&A sessions. Tech and trade school is all about hands-on work. Set up a demonstration of your programming on campus to show that work in action. Bring your auto shop team on site to repair a ’57 Mustang. Set up your culinary arts team in the cafeteria and serve up a five-star meal. Show students exactly what they get with your school and its offerings.
- Let your alumni do the talking. Does an alumnus run a local bakery? Is another the CEO of his own welding company? Host career talks at local high schools, and let your former students (and their success) do the recruiting for you.
- Run digital awareness campaigns. Today’s high schoolers are all digital, all the time, so reach them where they’re most comfortable. Use social media to interact with them on the web, and utilize tools like the Scholastic Network to ensure your messages are seen by the right audiences.
- Focus on high-potential campuses. Don’t spend your marketing budget on too-broad ad spreads that may not deliver the most optimized results. Focus your dollars on reaching students in high-potential areas instead – those on campuses with CTE programs, students in areas low on higher education and career options, and schools in low-income areas or areas with high dropout rates.
Want to put these student recruitment strategies into action for your tech or trade school program? Contact us today to learn more about the Scholastic Network and how it can help you achieve your recruitment goals.